FTC says it will monitor mobile Web for deceptive ad practices

05/7/2008 | Advertising Age (tiered subscription model)

Mobile-content providers need to beef up their efforts to alert mobile users to the cost of clicking on an ad or downloading information, or else they may face greater scrutiny from the FTC and possible fines for deceptive practices, FTC Commissioner Jonathan Liebowitz said at an agency forum. "We believe in self-regulation, but we are going to police the wireless space," he said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC