How newcomers can catch up

05/7/2009

Sarah Hofstetter, vice president of emerging media and client strategy at 360i and a keynote speaker at the upcoming IAB Social Media Marketplace, discusses how her client Reckitt Benckiser gets social-media marketing right and how newcomers can learn from early adopters' mistakes. Read the full interview by Smartbrief Publisher Merritt Colaizzi on our SmartBlog on Social Media.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY