Can social CRM lead to positive ROI?

Many businesses may not experience a positive return on investment from using social CRM, and few organizations are able to measure the effect of such initiatives, according to Gartner. "Social data, such as numbers of fan pages and weekly Tweets, is not enough to correlate with the contribution of top business objectives," said Gartner's Adam Sarner.

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Half of enterprises waste money on social CRM initiatives - BetaNews · Traditional CRM vs social CRM (Infographic) | Econsultancy - eConsultancy.com

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