As new screens, devices, apps and interfaces emerge, so do the range of opportunities for brands to connect with consumers. Our new age requires a new set of planning skills to integrate and co-ordinate these new channels. The 4A's professional development seminar "From Concept to Channel," May 17 in San Francisco, will give participants an understanding of how to optimize communications in real time to increase relevance to the consumer. Registration is open to both 4A's members and non-members. Visit our Web site to learn more about the program and to register online.
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