Small merchants boost sales with in-store screens

Retailers of all sizes are discovering the revenue-boosting benefits of installing in-store digital displays, says venture capitalist and former SignStorey CEO Virginia Cargill. Retailers use the screens to augment sales with ad revenue, link customers to digital promotions, give stores an updated look and promote their brands and products in an affordable way.

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Smaller Retailers Tap Into the Power of Digital Displays - Entrepreneur online

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