Analysis: Location-based marketing improves customer experience

05/7/2013 | B2C Marketing Insider

Location-based mobile application marketing is changing the customer experience by providing real-time targeted information for more seamless, more enjoyable shopping, Tracy Fitzgerald writes. She cites the example of Aisle411, a service that maps supermarkets for mobile users to help speed up grocery shopping. With more time to spare, customers engage in more pleasure shopping and spend more money, she writes.

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