Analyst: Agencies are more relevant than ever amid retail turmoil

05/7/2013 | Adweek

The advent of smart devices and the empowerment of consumers may have more to do with the troubles of J.C. Penney, Kmart and Staples than the overall economy, analysts say. "Retail is in turmoil. If you aren't performing, you look to suppliers for help: agencies, consultants, vendors. You know the things you are doing aren't bringing in adequate traffic. So, you look to find new ways to express your value proposition and new consumers to target," says Michael Silverstein, a Boston Consulting Group senior partner.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO