Anti-child-abuse ad uses display tech to show dual message

05/7/2013 | Gizmodo

The Spain-based Aid to Children and Adolescents at Risk Foundation has commissioned an outdoor display of child's face that uses lenticular technology to show different images at different angles. From an adult's height, the display shows a child and a generic anti-abuse message. From a child's height, the display shows the child looking bruised and battered, along with the foundation's phone number. "The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them," writes Andrew Liszewski.

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