BloomNet finds a dual purpose for flower-arrangement app

05/7/2013 | Mobile Marketer

The BloomNet Essentials iPad application facilitates flower shopping for 1800Flowers customers, Lauren Johnson writes. The company wants the app to do double duty, serving as a consumer app for buying and as a sales tool to be used to upsell customers on the retail show floor. "Today's consumers are increasingly using iPads to research and make purchasing decisions, therefore we felt it important to provide our BloomNet Florists with an interactive iPad app for the printed essentials floral selection guide to maximum our florists selling opportunity and help generate additional retail sales," BloomNet President Mark Nance says.

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