Brands buy ads to trumpet their Tumblr efforts

05/7/2013 | Adweek

Brands are touting their Tumblr accounts in their paid TV and digital advertising, just as they once did with Facebook. Champs Sports expects this month to run the first TV ad to include a Tumblr address, Calvin Klein has added Tumblr information to its display ads and a GE exec said the company is considering a similar move. "It's something we are open to. I think it's a great direction," GE digital marketing manager Katrina Craigwell said.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Men's Associate Account Executive
Perry Ellis International
New York City, New York
Art Director
Vera Bradley
Roanoke, Indiana
Product Merchant - Gifts, Home Decor
Hallmark
Kansas City, Missouri
Manager, Omni-channel Change Management
Gap Inc./Growth Innovation and Digital
SAN FRANCISCO, California
Specialty Retail - Development Manager
The Container Store
Coppell, Texas