Brands buy ads to trumpet their Tumblr efforts

05/7/2013 | Adweek

Brands are touting their Tumblr accounts in their paid TV and digital advertising, just as they once did with Facebook. Champs Sports expects this month to run the first TV ad to include a Tumblr address, Calvin Klein has added Tumblr information to its display ads and a GE exec said the company is considering a similar move. "It's something we are open to. I think it's a great direction," GE digital marketing manager Katrina Craigwell said.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director, Architecture-130314-
Gap Corporate
SAN FRANCISCO, California
Warehouse Systems Manager
Uline
Pleasant Prairie, WI
Controller
JCPenney
Plano, Texas
Process Improvement Manager
Uline
Pleasant Prairie, WI
District Manager
Total Wine & More
Dist. Columbia