Brands get more precise with geotargeting

05/7/2013 | MediaPost Communications

More than half of national brands have progressed in the past year from location-based targeting to more precise methods, including geofencing or targeting based on behavior as well as location, according to a report from mobile ad network xAd. The industries most likely to use "geo-precise" targeted advertising in the first quarter of the year were financial services/insurance, telecommunications and restaurants.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX