More than half of national brands have progressed in the past year from location-based targeting to more precise methods, including geofencing or targeting based on behavior as well as location, according to a report from mobile ad network xAd. The industries most likely to use "geo-precise" targeted advertising in the first quarter of the year were financial services/insurance, telecommunications and restaurants.
Brands get more precise with geotargeting
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Pandora Media, Inc.
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|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
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American City Business Journals/The Business Journals