Brands get more precise with geotargeting

05/7/2013 | MediaPost Communications

More than half of national brands have progressed in the past year from location-based targeting to more precise methods, including geofencing or targeting based on behavior as well as location, according to a report from mobile ad network xAd. The industries most likely to use "geo-precise" targeted advertising in the first quarter of the year were financial services/insurance, telecommunications and restaurants.

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