Candy Crush Saga forgoes co-marketing deal for its TV push

05/7/2013 | Advertising Age (tiered subscription model)

King, which makes the popular mobile game Candy Crush Saga, didn't choose to forge a co-marketing agreement with a tech company for its TV campaign, a first for a U.S mobile game. "[S]uch deals tend to be time-consuming and labor-intensive for lesser known apps," writes John McDermott.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL