Column: Mistakes to avoid in press relations

05/7/2013 | Travel Research Online

Achieving good publicity through news outlets requires getting on the media's good side, John Frenaye writes. Frenaye shares a list of common pitfalls that could sour relations with the press, as told by Jeff Crilley, author and former news anchor. These include misleading the media, postponing communications with reporters and overselling a story.

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