Engaging visuals make brands' content shareable

05/7/2013 | Forbes

Top brands such as Virgin and Disney are putting particular emphasis on creating quality, engaging visual content that inspire users to share them, writes Allen Adamson. The emphasis on visual branding is part of what one brand consultant calls "word of eye," a shift to the use of photos and videos to disseminate information rapidly. Marketers need to adjust to this and craft brand images that people want to pass along, he writes.

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