Even the social media superhighway needs maintenance

05/7/2013 | SmartBrief/SmartBlog on Social Media

Social media is a "superhighway" that can drive sales in a big way, and like any roadway, it requires maintenance and infrastructural investments, Michael Lieberman writes. Successful inbound-marketing efforts require well-cultivated social networks to leverage content into actionable leads. "Start building the roads, bridges and tunnels today so you can take advantage of them tomorrow," Lieberman writes.

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