Social media is a "superhighway" that can drive sales in a big way, and like any roadway, it requires maintenance and infrastructural investments, Michael Lieberman writes. Successful inbound-marketing efforts require well-cultivated social networks to leverage content into actionable leads. "Start building the roads, bridges and tunnels today so you can take advantage of them tomorrow," Lieberman writes.
Even the social media superhighway needs maintenance
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA