Even the social media superhighway needs maintenance

05/7/2013 | SmartBrief/SmartBlog on Social Media

Social media is a "superhighway" that can drive sales in a big way, and like any roadway, it requires maintenance and infrastructural investments, Michael Lieberman writes. Successful inbound-marketing efforts require well-cultivated social networks to leverage content into actionable leads. "Start building the roads, bridges and tunnels today so you can take advantage of them tomorrow," Lieberman writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA