Ford, AT&T and State Farm hear "La Voz Kids" loud and clear

05/7/2013 | Adweek

Telemundo's premiere of "La Voz Kids" has attracted Ford, State Farm and AT&T, among other new advertisers. The two-hour show drew 700,000 viewers in the 18-to-34 demo at its peak. Ford has been working on a product-integration deal with the show. "Our vehicle is going to play a key role in the behind-the-scenes stories of the families," says Dave Rodriguez, Ford's multicultural manager for U.S. marketing.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL