Ford, AT&T and State Farm hear "La Voz Kids" loud and clear

05/7/2013 | Adweek

Telemundo's premiere of "La Voz Kids" has attracted Ford, State Farm and AT&T, among other new advertisers. The two-hour show drew 700,000 viewers in the 18-to-34 demo at its peak. Ford has been working on a product-integration deal with the show. "Our vehicle is going to play a key role in the behind-the-scenes stories of the families," says Dave Rodriguez, Ford's multicultural manager for U.S. marketing.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA