How to give dozing shoppers a wake-up call

05/7/2013 | Caymanian Compass (Cayman Islands)

Even the greenest consumer "occasionally nods off" and forgets about the importance of weighing the environmentally friendliness of products, says Hugh Hough of the agency Green Team. Creative ways of calling attention to or rewarding customers' actions are needed, Hough says.

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Caymanian Compass (Cayman Islands)

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