Kellogg: Corporate responsibility good for business

05/7/2013 | FoodNavigator

Kellogg touted its progress in its fifth annual corporate responsibility report, and spokeswoman Kris Charles said doing the right thing is also good for business. "Loyal consumers see brands as a reflection of themselves," said Charles. "They are invested in the company and its success, and want to support a product that aligns with their values."

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