Merck campaign emphasizes consumer products

05/7/2013 | CNBC

Elisabeth Hasselbeck, a host on ABC talk show "The View," is the spokeswoman for Merck & Co.'s new "Active Family Project" campaign, which features a website, a Facebook page and other tools aimed at women. The drugmaker is emphasizing shoe inserts, sunscreen and over-the-counter medications. The company has suffered revenue losses amid generic competition.

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