People in their 20s, often called Millennials, offer a "huge opportunity" for banks, says Katie Sacksteder, vice president at TRU, who presented research at the Consumer Bankers Association's annual conference. TRU's research finds that Millennials want ease and efficiency in banking tools. Sacksteder recommended that banks offer financial planning for members of this generation, many of whom are burdened with student debt. "Many are optimistic about their future, but they also seek pragmatic advice and virtual tools to help them navigate their relatively new independence," she says.
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