Mobile photo sharing can be engaging -- but requires caution

05/7/2013 | Mobile Marketer

Photo-sharing contests via mobile devices can generate enthusiastic user engagement, but marketers should consider whether the consumer data they gather is truly helpful. Contests associated with live events or those that invite photo rating can produce better results. "Are you hitting your sweet spot with this in terms of the kind of customer you are getting or are you hitting the type of customer that likes to take photos?" asks Adam Lavine, co-founder of FunMobility.

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