Opinion: Hispanic market is the nexus of digital media, message

05/7/2013 | Adweek

Hispanic Americans index higher in the use of the smartphones, the use of digital video and nearly every other metric relating to digital media, writes Roberto Ruiz. "The key for agency professionals and marketers who want to win uber-engaged consumers is the fact that technology is a cultural enabler," Ruiz writes. Re-purposing English content simply won't work in a world where "marketers and their agencies need to keep the content, messaging and social interaction culturally relevant."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY