Opinion: Think twice before hiring a PR firm

05/7/2013 | VentureBeat

Startups should generally avoid hiring public relations firms, which often charge hefty fees and may lack the skills required to communicate entrepreneurs' stories effectively, writes Kevin Leu, founder of GirlsOnAMap.com. It's a better idea to hire an employee to handle that responsibility, he writes. This employee will probably cost less than a PR firm, and he or she will be dedicated solely to your business.

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