Social sharing is the most effective marketing tool for paid apps, study finds

05/7/2013 | VentureBeat

Seeing a paid application shared on Facebook or Twitter is more likely to get a user to try it than finding it through search, according to a study from mobile-app marketing firm AppsFlyer. The types of paid applications with the highest conversion rates from social campaigns were games, travel and social apps.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY