Study: Friend recommendations are crucial to sales on social media

05/7/2013 | SocialTimes.com

Four-fifths of customers on social media find out about brands and products on social media through friends and family while 36% find them through salespeople, according to a study from Forrester Research. The survey of sales professionals also found that content marketing helped sales representatives engage with customers, with one marketing manager noting that "the social posts that create the most engagement are the personal posts that the reps themselves write."

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