Toys R Us launches tablet app to follow Geoffrey on safari

05/7/2013 | MobileCommerceDaily.com

Toys R Us has launched a tablet version of its game-focused mobile application that stars spokes-giraffe Geoffrey as he travels on safari. The Geoffrey's Jungle app, which is meant to help build brand awareness, originally launched in 2011, and has since worked with partners including LucasFilm to add new adventures and games, a company spokeswoman said.

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