TripAdvisor to use geocoding for better location information

05/7/2013 |

Travel website TripAdvisor says it plans to introduce geocoding to add precision to the locations of the hotels and restaurants listed on its site through service licensed from Dutch company TomToms. "[R]ather than using a postcode to display a location, all addresses on TripAdvisor will be automatically converted into exact coordinates, which in theory should make places easier to find," Paul Sawers writes.

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