Unilever engages mobile users with in-store displays

05/7/2013 | Mobile Marketer

Unilever is using a QR code and a texting option to engage mobile users with in-store promotions. The displays, appearing at three dozen Northgate Gonzalez Markets in Southern California, invite users to try certain Unilever products, with $50 worth of purchases earning tickets to a Reyli concert.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY