Who will pay for TV?

05/8/2006 | NYTimes.com

As consumer electronics companies float ideas that would use technology to restrict DVR users from skipping commercials, a larger debate is growing in the TV programming business about who will underwrite the steep costs of developing new shows -- advertisers or viewers. Early data from TiVo show that users skip 70% of recorded commercials, which in turn makes the possibility of restricting end-user remote controls -- part of a developing industry standard -- increasingly desirable to networks, advertisers and consumer electronics manufacturers.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO