Restaurant ads change approach from offbeat to traditional

05/8/2008 | NYTimes.com

The sassy talking apple in Applebee's ads and spokesmen sporting red wigs for Wendy's ads are no more, as both chains have gone to a more traditional approach in the face of a weak economy and mixed reviews from consumers regarding the commercials. The new ads use a more typical strategy by focusing on the quality of their food, according to this article.

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