The next generation of children: the Plurals

05/8/2012 | MediaPost Communications

Marketers who try to appeal to children in the Millennial generation should take note: most Millennials aren't children anymore. The next generation of American children, known as the Plurals, are growing up in a remarkably different environment than their predecessors: they are the most diverse segment in American history, have a much different view on marriage and family, and have been surrounded by a consumer-centric Internet their whole lives.

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