Bottled detergent "more versatile," says Church & Dwight CEO

05/8/2013 | Wall Street Journal, The · Wall Street Journal, The

Church & Dwight CEO James Craigie said concentrated, bottled detergent can fill more consumer needs than unit-dose rivals, which he said have likely "flattened out" at 8% of the market. Meanwhile, Clorox saw higher sales when it launched a more concentrated version of its bleach, as consumers had not been using the full recommended amount until then.

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Wall Street Journal, The · Wall Street Journal, The

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