Brands discover the power of video

05/8/2013 | Women's Wear Daily (subscription required)

Online video is proving to be a strong digital marketing tool that comes with the ability to measure return on investment. "The beauty of video is we can say exactly what we want to say -- it's like being a movie director. You choose the cast, the script and you know the ending. That's powerful for us," Topshop marketing chief Justin Cooke said.

View Full Article in:

Women's Wear Daily (subscription required)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager Merchandising Development
Walgreens
Northbrook, Illinois
Planning Analyst
Brooks Brothers
New York, New York
Director of eCommerce Merchandising
rue21
Warrendale, Pennsylvania
District Manager
The Vitamin Shoppe
Bayshore, New York
Sr Manager, Retail Marketing
Disney
Glendale, California