Brands discover the power of video

05/8/2013 | Women's Wear Daily (subscription required)

Online video is proving to be a strong digital marketing tool that comes with the ability to measure return on investment. "The beauty of video is we can say exactly what we want to say -- it's like being a movie director. You choose the cast, the script and you know the ending. That's powerful for us," Topshop marketing chief Justin Cooke said.

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