Brands prep 15-second video ads for Facebook news feed

05/8/2013 | Adweek · Financial Times (tiered subscription model)

Video ads of 15 seconds or less are coming to Facebook news feeds by July. American Express, Unilever, Ford, Coca-Cola and Diageo are expected to test the format, which will target one of four demographic profiles Facebook is offering, and will likely autoplay without sound until un-muted by the user.

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Adweek · Financial Times (tiered subscription model)

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