Brands still like Tim Tebow, wandering in exile

05/8/2013 | Advertising Age (tiered subscription model)

Brands such as Jockey, TiVo, FRS and Nike are standing by their sponsorships with Tim Tebow, even after his dismissal from the New York Jets last month. Brand representatives say Tebow stands for more than just his on-field play. "We'll just have to see how things develop. We're pulling for him," said TiVo rep Steve Wymer.

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