Justin Timberlake is working to put Myspace back on the map, and the revamped social network is trying to persuade brands that it has evolved into a safe and valuable platform for their social outreach. But Myspace's bigger problem will be winning back the droves of hip Web users who abandoned its previous incarnations, says Deep Focus CEO Ian Schafer. "Advertisers won't ever think it's cool until consumers do. No amount of sales staff can make that happen," Schafer says.
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