Column: Client knowledge is key to appropriate marketing

05/8/2013 | Travel Research Online

Travel agents can exude credibility in their marketing efforts by providing clients with marketing material suitable to their profile, Richard Earls writes. To achieve this, a deep knowledge of their travel desires and preferences is a must, Earls writes. "Provide your clients with information on travel in which they have expressed an interest. Demonstrate the client-centric nature of your travel practice by treating your clients as individuals," Earls writes.

View Full Article in:

Travel Research Online

Published in Brief: