Danone overhauls brand for India's market

05/8/2013 | Pitch On Net (India)

Danone is hoping to boost its presence in the growing Indian market for yogurt with a rebranding campaign that focuses on natural ingredients. "Only good gets in" is the tagline for the new campaign, and along with the ad blitz, Danone is retooling its products to exclude artificial ingredients and preservatives.

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