Fanta promo uses temperature-sensitive inks for interactive bottles

05/8/2013 | Packaging World magazine

Fanta labels in Australia use thermochronic ink from Chromatic Technologies that reveals an interactive challenge when the drinks change temperature. The promotion uses inks that are activated at two different temperatures, responding to a hand's warmth if the drinks are sold on shelves or when removed from refrigeration if sold in a refrigerated case.

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