Finding the "cool" element for B2B content marketing

05/8/2013 | eConsultancy.com

How can more stodgy B2B brands engage potential customers with content marketing? SmartSign looked at all the businesses using asset tags for its subsidiary MyAssetTag and concentrated on the ski and bike rental sector, building a campaign that was intentionally broader than the target customer. It built a site for registering bikes for a free asset tag, inspiring influencers to blog about the company and creating a sustainable marketing model.

View Full Article in:

eConsultancy.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY