Goldman carefully steps into social media

05/8/2013 | RepCapitalMedia.com

The decision by Goldman Sachs to develop a social media presence took a long time and was carefully thought out. The process involved balancing the benefits perceived by the marketing side with the concerns of those in regulatory and risk management, says Lisa Shalett, the marketing and digital strategy head. "We've learned that we have to invest in telling our story online and protecting the Goldman Sachs brand," she said.

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