Innovation lessons from Urban Outfitters and Google

05/8/2013 | SmartBrief/SmartBlog on Finance

Google and Urban Outfitters are disparate examples of companies that built success on finding niches that competitors weren't interested in, writes Kaihan Krippendorff. Discovering such "fourth options" requires knowing what the status quo and straightforward strategies will bring, and then asking "uncommon questions" to unlock innovation and revenue, Krippendorff writes.

View Full Article in:

SmartBrief/SmartBlog on Finance

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD