J.C. Penney powers up its online deal offerings

05/8/2013 | Adweek

J.C. Penney is returning to its deal-offering roots -- online at least -- with Web deals up as much as 200% compared with last year, when former CEO Ron Johnson looked to transition away from discounts, according to Hipiti. But year-over-year online traffic in February and March was down 14%, according to comScore.

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