Localytics' new features aim at user retention metrics

05/8/2013 | TechCrunch

Localytics is adding features to its platform for mobile application analytics and marketing. Lifetime Value Tracking, Customer Acquisition Management and Real-Time Funnel Management are oriented toward helping developers keep users once they've acquired them. "App developers can ... leverage that insight to interact with users in a personalized manner and customize the content they receive," CEO Raj Aggarwal says.

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