Marketers face evolving market as digital video ad sector blooms

05/8/2013 | Advertising Age (tiered subscription model)

The upfront season and the Digital Content NewFronts have fused into "one major, cohesive play for advertising spend," writes Kirsten Atkinson. That suggests that interesting times are in store for both traditional and digital advertisers who -- due to second-screening, mobile device usage and the rise of online video -- will increasingly compete for the same target audiences.

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