The upfront season and the Digital Content NewFronts have fused into "one major, cohesive play for advertising spend," writes Kirsten Atkinson. That suggests that interesting times are in store for both traditional and digital advertisers who -- due to second-screening, mobile device usage and the rise of online video -- will increasingly compete for the same target audiences.
Marketers face evolving market as digital video ad sector blooms
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||