Marketers see organics, sustainability as natural bedfellows

05/8/2013 | Packer (Lenexa, Kan.), The

Food marketers are seeking synergies between marketing strategies for organic produce and their efforts to win over green consumers. "I think consumers that have a goal of purchasing organics also see sustainability as something that's also important," said J.C. Clinard, vice president of grower relations with Wish Farms. "I think they do align together."

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Packer (Lenexa, Kan.), The

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