McDonald's and Wendy's ads to push value menu items

05/8/2013 | Wall Street Journal, The

McDonald's and Wendy's are locked in a battle for the cost-conscious consumer, putting an increasing advertising emphasis on their value menus in the U.S. and abroad. The McDonald's Dollar Menu seems to be less effective outside the U.S., even though it has forced chains such as Wendy's, Arby's and Taco Bell to offer their own variations. Wendy's CEO Emil Brolick said, "We are refining our promotional calendar for the rest of this year ... with modestly more emphasis on price-value."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Sales Manager
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
Austin, TX