Mondelez CEO Irene Rosenfeld said the company is taking action to reverse slumping U.S. gum sales. "I assure you we're not sitting idly by and accepting these trends," she said. Strategies to reinvigorate gum sales include introducing smaller packs at lower prices, advertising that points out functional properties of gum and making sure the right mix of products are on store shelves.
Mondelez focuses on gum
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