Picking the right customers for your business

05/8/2013 | Duct Tape Marketing

As a small-business owner, it's critical to define the characteristics and behaviors of your ideal customers, writes John Jantsch. Until you have completed this step, "it's far too easy to take work and customers that drag you away from the work you deserve to be doing," he writes. You can get started by figuring out which customers you would like to avoid, he writes.

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Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH